In order to properly visualise what conventions and codes my final music video should contain, I have decided to write a questionnaire. As this is based on what the public prefer, I should get a good insight on what should be included in my product to make it successful. I would be very grateful if you could spend a little time filling one out for me. Simply circle the preferred answer unless stated otherwise.
Name (optional): _________ Age(optional): _____
Q1. Do you listen to music?
Yes No
Q2. What genre of music do you listen to? (you may circle more than one)
Rock/ metal Classical Jazz Pop Blues Foreign Other
Q3. Do Incubus music videos interest you?
Yes No I don’t know
Q4. If so, why?
________________________________________________________________________________________________________________________________________________________________________
Q5. Would you prefer a video to be straightforward or symbolic?
Straightforward Symbolic I don’t mind
Q6. Do you prefer a video with performance clips of the band?
Yes No I don’t mind
Q7. Do you enjoy animated music videos?
Yes No I don’t mind them
Q8. If so, what kind of animation?
Lego Drawing/ pictures Plasticine Other
Q9. If I have a band performance, should I focus on the band as a whole, or focus in on separate members as well?
Band as a whole Specific members
Q10. Should my music video be similar to other music videos by Incubus?
Yes No Doesn’t matter
Thank you very much for your time, your answers will come in useful for my research. =)
Sunday, 26 October 2008
Tuesday, 21 October 2008
my production log (brief)
- during half term I shall film my band performance for the third time.
- I shall also start on my Critical Evaluation.
- Then I will start my editing straight after the half term, staying after school and in most of my free periods. hopefully I will complete my editing in the space of a week.
- along with the editing, I shall start on the artistic side of my music video: by pausing and sketching the scene on an A4 sheet of paper, I can film the change from reality to a picture on a page.
=)
- I shall also start on my Critical Evaluation.
- Then I will start my editing straight after the half term, staying after school and in most of my free periods. hopefully I will complete my editing in the space of a week.
- along with the editing, I shall start on the artistic side of my music video: by pausing and sketching the scene on an A4 sheet of paper, I can film the change from reality to a picture on a page.
=)
Thursday, 16 October 2008
More Theory Research
Characteristics of new media
• There are many characteristics to new media, including social presence; media richness; interactivity and computers as social actors
• Social presence --> “the feeling that other actors are jointly involved in communicative interaction" (Short et al., 1976). New media causes consumers to feel their social importance in the product. Communication exchanges are sociable and personal to the consumer.
• Media richness --> different properties to media influence people’s perceptions and selections of media. This relates to music, as different people find different music a suitable form of communication.
• Computers as social actors --> individuals frequently treat a computer as a person. This also depends more on the social class and characteristic of the person.
my music video will be modern and compatible to new media, as this will reach out to a variety of people. This in turn will promote the band and the song. =D
Media effects model
• The theory is that people will simply copy from the media- the media influences what viewers (or victims?) do/say.
• The social conditions in which the mass media has developed has also changed the political views of the country.
• Views against this would state that the mass media focuses on communication between large quantities of people.
• For example --> watching violent programs on television increases aggressiveness.
my music video, in this case, would not promote negative aspects of society or culture; the band will be portrayed as inspirational and friendly (they are).
the main message my music video sends out is to be happy regardless of (love) issues, although the singer's personal message also applies.
=)
• There are many characteristics to new media, including social presence; media richness; interactivity and computers as social actors
• Social presence --> “the feeling that other actors are jointly involved in communicative interaction" (Short et al., 1976). New media causes consumers to feel their social importance in the product. Communication exchanges are sociable and personal to the consumer.
• Media richness --> different properties to media influence people’s perceptions and selections of media. This relates to music, as different people find different music a suitable form of communication.
• Computers as social actors --> individuals frequently treat a computer as a person. This also depends more on the social class and characteristic of the person.
my music video will be modern and compatible to new media, as this will reach out to a variety of people. This in turn will promote the band and the song. =D
Media effects model
• The theory is that people will simply copy from the media- the media influences what viewers (or victims?) do/say.
• The social conditions in which the mass media has developed has also changed the political views of the country.
• Views against this would state that the mass media focuses on communication between large quantities of people.
• For example --> watching violent programs on television increases aggressiveness.
my music video, in this case, would not promote negative aspects of society or culture; the band will be portrayed as inspirational and friendly (they are).
the main message my music video sends out is to be happy regardless of (love) issues, although the singer's personal message also applies.
=)
Wednesday, 8 October 2008
my music video analysis--> Megalomaniac by Incubus
Monday, 6 October 2008
Sven E Carlsson theories
Music video is a multimedia communications system that carries both music and TV pictures to emphasise a point. There are three main types of clips used in a music video:
• Standard --> shows a singer/ artist singing while also acting out a part of the story. For example, Take On Me by Aha. This is used mostly to balance the performance with a story, although this also helps viewers emphasise and identify with the singer/ artist.
• Performance --> this shows the singer/ band in more than one place performing the same song. For example, Drive by Incubus. Many conventional rock music videos are song and instrumental performances. The dance performance tends to connote to pop music. This type of clip is where the artist/ band are made into a selling item (in a sense).
• Conceptual --> this is usually mixed in with a performance clip. For example, the video Dirty Harry by Gorillaz is all animated; there is no real performance but the story is conceptual and can be understood. These clips usually create a more artistic effect.
A good music video contains more than one of these clips. i shall incorporate both performance and conceptual clips into my music video; there shall be a storyline and a band performance that isn't actually related to the story. The supposed story is mostly conceptual, but can be easily understood (i hope).
I decided on a simple yet effective method of portraying happiness and love-struck behaviour; the boy would have a wandering imagination (displayed by the moving pictures) and also behave like a little child would...by jumping in puddles, off swings, and generally having fun in his own little world =D
=)
• Standard --> shows a singer/ artist singing while also acting out a part of the story. For example, Take On Me by Aha. This is used mostly to balance the performance with a story, although this also helps viewers emphasise and identify with the singer/ artist.
• Performance --> this shows the singer/ band in more than one place performing the same song. For example, Drive by Incubus. Many conventional rock music videos are song and instrumental performances. The dance performance tends to connote to pop music. This type of clip is where the artist/ band are made into a selling item (in a sense).
• Conceptual --> this is usually mixed in with a performance clip. For example, the video Dirty Harry by Gorillaz is all animated; there is no real performance but the story is conceptual and can be understood. These clips usually create a more artistic effect.
A good music video contains more than one of these clips. i shall incorporate both performance and conceptual clips into my music video; there shall be a storyline and a band performance that isn't actually related to the story. The supposed story is mostly conceptual, but can be easily understood (i hope).
I decided on a simple yet effective method of portraying happiness and love-struck behaviour; the boy would have a wandering imagination (displayed by the moving pictures) and also behave like a little child would...by jumping in puddles, off swings, and generally having fun in his own little world =D
=)
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